It will definitely be a value to advertise on the Tesla project car! I will be an Uber Driver for a minimum of 5 years. I also will be at ArtPrize 2015 with typical attendance of 250,000+ as well as repeat visits totaling 400,000 visits.
Equivalent cost of Advertising your Logo on the car:
DAILY = ~Cup of premium coffee daily for 5 years
MONTHLY = 3 fill ups per month for 5 years
YEARLY = Average monthly cost of 1 month of billboard advertising
5 YEAR Total = 4 week ad run on a bus